4th Annual
Local Lover Challenge!
It's time again for the Local Lover Challenge. The Challenge runs through the holiday season, culminating in our Grand Prize drawing the week after Christmas.
Choose local and independent this season! Let’s build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience.

Participating Businesses
15 Steps 3 D-Light Alternatives Federal Credit Union
AJ Foreign Auto Alphabet Soup
Angry Mom Records/Small World Music
August Moon Spa Autumn Leaves Avanti
Bellwether Hard Cider Benjamin Peters Bodyworks
Buffalo St. Books Cobbler’s Cottage
Decorum Too Diaspora Evolution
Felicia’s Atomic Lounge
Finger Lakes Reuse Center Finger Lakes Running Co.
Garden Gate Delivery
Gnomon Copy Good To Go! Trumansburg Market
GreenStar Cooperative Market
Handwork Holiday Spirit Store Home Green Home
Homespun Boutique House of Shalimar Ithaca Bakery
Ithaca Carshare Ithaca Farmers’ Market
Ithaca Grain & Pet Supply
Ithacamade Jillian’s Drawers Life’s So Sweet
Loose Threads Mama Goose Mighty Yoga Mimi’s Attic
Northstar House Oasis Natural Grocery Quilters Corner
Rasa Spa Red Feet Wine Market Rogues Harbor Inn
Sea Change Chiropractic Silk Oak Sparrow's Fine Wines
Spirit and Kitsch Sustainable Passion The Bookery
The Cat’s Pajamas The Frame Shop on Buffalo St.
The Jewelbox Toko Imports TShirt Express
Shift Your Shopping!
Let’s build an annual tradition that strengthens local economies, expands employment, nurtures a sense of community, and provides a more relaxed, fun, and rewarding gift-buying experience.
If you join us in shifting those dollars to locally owned, independent businesses, we’ll all generate 2-3 times as much economic activity in our community than if we had spent our money at a national chain.
This holiday season, Local First Ithaca is joining with local living economy alliances around the country to promote the "Shift Your Shopping" campaign. For more info check out http://shiftyourshopping.org/2011/
____________________________________
Local First Ithaca
Presents
An Evening with Michael Shuman
"Revitalizing Our Regional Economy
from the Inside Out"
Tuesday, October 25th, 7pm.
at the Community School of Music and Art
330 E. State St/MLK
_______________________________
Local First Ithaca is pleased to present an evening with Michael Shuman.
As the federal government runs out of plausible stimulus solutions to the nation’s persistent unemployment crisis, a new set of options is beginning to emerge at the local level across America. The real solutions, argues economist and author Michael Shuman, already exist in our local communities.
Shuman is the author of three books: Going Local (1998), The Small-Mart Revolution (2006), and Local Dollars, Local Sense (2012). He shows that the key to creating jobs is to abandon ineffective traditional economic-development policies that emphasize the attraction and retention of nonlocal business and to support local businesses through sensible policies promoting local investing, purchasing, entrepreneurship, and partnerships.
This event is made possbile through a grant from the Park Foundation and additional contributions from GreenStar Cooperative Market. It is free and open to the public. Be prepared for a lively and engaging evening!
Registration is free. To register or for more info visit:
http://revitalizeoureconomy.eventbrite.com/
Hello Etsy Ithaca Conference
Local First Ithaca, BALLE and Etsy Collaborate
Hello Etsy: A Summit on Small Business and Sustainability is a hands-on gathering for all small business owners who want to connect with their peers, learn the skills to find success and independence, and be part of the movement to build human-scale economies.
Date: Sunday, September 18, 10 to 6 pm
Location: Southside Community Center
Local First Ithaca is thrilled to be hosting a DIY Summit in Ithaca at Southside Community Center. We are in the midst of working within our community and planning out a great day for attendees. The day will consist of streaming keynote sessions from Hello Etsy locations around the world, as well as live, in person workshops.
Workshops will include:
Branding on a Shoestring
Social Media Bootcamp
PR Strategies for Small Businesses
Intro to Product & Promotional Photography
Beyond Branding: Crafting your Narrative
Building a Starter Website
Plus, more to be announced.
There will also be a Big Picture track on creating a Sustainable, Local Living Economy. These will include Bill McKibben, author and founder of 350.org, Judy Wicks on Building Community through Local Living Economy and Tom Greenham of the New Economics Foundation on Business As If People Mattered.
As an added bonus, we will end the day with a Community Mixer! Sign up now and stay tuned for news of our full scedule of events.
http://helloetsyithaca.eventbrite.com/
Hello Etsy Ithaca is brought to you by Local First Ithaca, Downtown Ithaca Alliance, GreenStar Cooperative Market and Ithaca Localistas (our Ithaca Etsy Team).
Local Grain+Local Flour=Local Bread!
Wide Awake Bakery
Sells Breadshares
Wide Awake Bakery, in Mecklenburg, is taking a different route from oven to table. Instead of looking on your local store shelves, Wide Awake is selling their bread through "Breadshares". Like a CSA share, a breadshare gives you bread each week, either picked up with your CSA share or at a distribution spot in T-burg or Ithaca.
Their breads are primarily made with local, Farmer Ground Flour and baked in their wood fired oven. The ultimate local loaf! Make sure to check out their website for loads of information delivered with a hefty dose of enthusiasm and humor. http://wideawakebakery.com/
So far, Sweetland Farm and Westhaven Farm are two CSA's that are offering their breads, with more to come. This Tuesday saw the first distribution in T-burg at Good to Go Market. This Friday, April 8th, will be the first one in Ithaca at Ithacamade, located in the old Bishop's building next to Mama Goose. Stop by Ithacamade from 3-6 pm to taste some delicious samples and sign up for your share.
Then, while your in the neighborhood, stop on over at Felicia's for old time night. The ultimate springtime, local evening. We can't wait!
Local First Ithaca & Friends Present
the 1st Annual
Take Off Your Clothes For Earth Day
Clothing Swap-O-Rama!
Saturday, April 23, 10-6pm
At GreenStar’s The Space
Clean out your Closets for Earth Day! Learn to upcycle old clothes into fabulous, new garments, quilts, toys, purses… Attend one of the cool Workshops- Learn how to silkscreen, use a sewing machine, make a headband, purse, Try your hand at Button Making and lots more!
Keep Clothing out of the waste stream, Learn a new Skill and Create Community. Stitch n’ Bitch, here we come!
Interested in volunteering, teaching a workshop, helping pull it all together, have lots of fun? Let us know by emailing us at localfirstithaca@gmail.com
Proceeds to Benefit Sew Green & GIAC’s Teen Program Poppin Collars
The movie "The Economics of Happiness" coming to Ithaca soon!
Economic globalization has led to a massive expansion in the scale and power of big business and banking. It has also worsened nearly every problem we face: fundamentalism and ethnic conflict; climate chaos and species extinction; financial instability and unemployment. There are personal costs too. For the majority of people on the planet, life is becoming increasingly stressful. We have less time for friends and family and we face mounting pressures at work.
The Economics of Happiness describes a world moving simultaneously in two opposing directions. On the one hand, an unholy alliance of governments and big business continues to promote globalization and the consolidation of corporate power. At the same time, people all over the world are resisting those policies, demanding a re-regulation of trade and finance—and, far from the old institutions of power, they’re starting to forge a very different future. Communities are coming together to re-build more human scale, ecological economies based on a new paradigm – an economics of localization.
The film shows how globalization breeds cultural self-rejection, competition and divisiveness; how it structurally promotes the growth of slums and urban sprawl; how it is decimating democracy. We learn about the obscene waste that results from trade for the sake of trade: apples sent from the UK to South Africa to be washed and waxed, then shipped back to British supermarkets; tuna caught off the coast of America, flown to Japan to be processed, then flown back to the US. We hear about the suicides of Indian farmers; about the demise of land-based cultures in every corner of the world.
The second half of The Economics of Happiness provides not only inspiration, but practical solutions. Arguing that economic localization is a strategic solution multiplier that can solve our most serious problems, the film spells out the policy changes needed to enable local businesses to survive and prosper. We are introduced to community initiatives that are moving the localization agenda forward, including urban gardens in Detroit, Michigan and the Transition Town movement in Totnes, UK. We see the benefits of an expanding local food movement that is restoring biological diversity, communities and local economies worldwide. And we are introduced to Via Campesina, the largest social movement in the world, with more than 400 million members.
We hear from a chorus of voices from six continents, including Vandana Shiva, Bill McKibben, David Korten, Samdhong Rinpoche, Helena Norberg-Hodge, Michael Shuman, Zac Goldsmith and Keibo Oiwa. They tell us that climate change and peak oil give us little choice: we need tolocalize, to bring the economy home. The good news is that as we move in this direction we will begin not only to heal the earth but also to restore our own sense of well-being. The Economics of Happiness challenges us to restore our faith in humanity, challenges us to believe that it is possible to build a better world.
Nationwide Survey Shows IBAs / Local First Campaigns Are Providing Huge Boost to Indie Businesses

For the fourth year in a row, a nationwide (US) survey of independent businesses by the Institute for Local Self-Reliance (ILSR) has found those in communities with an active "buy local" campaign run by an Independent Business Alliance or Local First group experienced markedly stronger revenue growth compared to those located in areas without such an initiative.
Responses from 2,768 independent businesses, including retailers, service providers, restaurants and others found those in places with a Buy Independent / Buy Local (BIBL) initiative reported revenue growth of 5.6% on average in 2010, compared to 2.1% for those elsewhere.
Among independent retailers the benefit was even more dramatic: a 5.2% increase in holiday sales for those with BIBL campaigns serving their community, while retailers elsewhere reported an average gain of just 0.8%.
Business owners active in these community initiatives also reported a wide range of benefits, including greater customer loyalty and more awareness of the needs of independent businesses among city officials. Survey responses were generated largely by announcements from trade associations, AMIBA, BALLE, and ILSR. See the complete report for participating organizations, details, and many useful graphs (6 pp pdf).
Huge thanks to the New Rules Project at the Institute for Local Self-Reliance for their invaluable research and the many organizations that helped make this possible! You can donate to ILSR here.
Happy New Year!
Happy New Year and hello to 2011! Congratulations to the winners of the Local Lover Challenge and thank you to everyone who participated in our 3rd Annual Challenge. It was a resounding success. Thanks also to Felicia's for hosting a Local Night with local beer specials and local musician Richie Stearns doing the honors of drawing the winning cards. Lots of fun!
Stay tuned as we make plans for 2011 and remember-
Think Local, Buy Local, Be Local.
Celebrate 10 on the 10th
10 on the 10th was started by GreenStar a few years back as a way to thank and give extra value their members. How it works is simple- each month on the 10th day, current members get a 10% discount on non-sale items. It was a huge success! So successful that GreenStar thought other local business should participate, too. And so it began.
This holiday season especially, we are all looking for the best value and the best price, to help our money stretch further. Shop these local businesses today, December 10th, and receive 10% off on the whole store or varying items. Check out the list of businesses to see who's celebrating 10 on the 10th and get the extra benefit of knowing that not only are you saving money, you're keeping more of that money right here in our community, building a Local, Living Economy!
Think Local, Buy Local, Live Local!
Businesses Celebrating 10 on the 10th Today!
Angry Mom Records/Small world Music- 10% off all non-sale items
Bellwether Hard Cider- 10% off on all purchases including discounts & sale items
Benjamin Peters- 10% off all non-sale items
The Cat's Pajamas- 10% off all fine toys from Melissa & Doug
Diaspora- 10% off all non-sale items
The Frame Shop on Buffalo St.- 20 % off all Gift Certificates!
Garden Gate Delivery- 10% off all non-sale items
GreenStar Cooperative Market- 10% off all non-sale items
Home Green Home- 10% off all non-sale items up to $300.
House of Shalimar- 10% off all non-sale items
Ithaca Grain & Pet Supply- Dog & Cat Treats
Ithacamade- 10% off selected items (including silk Oak)
Jillian's Drawers- 10% off Everything
Natural Beginnings- 10% off all non-sale items
Oasis Natural Grocery- 10% off all non-sale items
Petrune- 10% off all non-sale items
Rasa Spa- 10% off all services on the 10th
Red Feet Wine Market- 10% off all Local Wines
Silk Oak- 10% off Everything
Six Mile Creek Winery- 10% off any 3 bottle wine purchase
Now "Fixing the Future" on PBS
Episode: Fixing the Future
Host David Brancaccio tackles one of the toughest challenges facing Americans today: How does our country create jobs that pay well and build prosperity? Brancaccio travels across America uncovering innovative community and small business projects, many of them BALLE communities (Business alliance for Local Living Economies), like Ithaca.
If you missed the airing of this show, watch it now.
Watch the full episode. See more NOW on PBS.
Local Lover Challenge
Click on the shopping bag to see who is participating in this year's local lover challenge. The Local Lover Challenge has begun and Mayor Peterson has proclaimed November 26- December 5 Ithaca's Buy Local Week, in keeping with the Buy Local national campaign. Check out the Members section of our website for a list of participating businesses. Think Local, Buy Local, Be Local!

We did it! $30,000. of Ithaca HOURS given away by GreenStar in less than 3 days! So much fun, enthusiasm and good will. Thanks to GreenStar's staff, Council, Asha Sanaker, Joe Romano, and Ithaca HOURS for partnering with Local First Ithaca to put the HOURS back in circulation and support our local economy. Let's keep it moving!

PBS Special "Fixing the Future"
Featuring BALLE and Local Living Economy Success Stories
Begins airing November 18, 2010
Watch the full episode. See more NOW on PBS.
Watch the full episode. See more NOW on PBS.
![]()
